BetVictor in-play scoreboard
As the company has a human size, all interlocutors work, on the same floor, implementing a Lean approach. So, I worked closely with the Stakeholders, the Product Owners, the Business Intelligence, the Creative and the Developers (iOS, Android and Mobile Web) teams.
Then, I run some Guerilla research. Interviewing and asking to sort cards some of my colleagues, friends and family besides to the stakeholders. No matter at that stage if they were gamblers or sports aficionados. The goal, here, was to refine the data we received from the Product Owners.
I have created several iterations of wireframes in Axure and design the UI using Sketch. I have paid particular attention to the readability and the inclusivity, making then culturally and colourblind proof.
I created a localised version for the Cantonese market and with the help of the Asian VIP team for the translations and ran some customers' interviews to check that content was as expected.
- Stakeholder interviews,
- Requirement analysis,
- Guerilla user interviews,
- Rapid sketches,
- Paper prototypes,
- Axure wireframes,
- Chinese VIP survey and interviews.